Digitalisation for Front End Strategy is about digitize information so it can be used by people to better understand their business and make well-informed decisions. In other words, it is not enough to just digitize the analogue information, the information has to be analysed and structured to be able to understand the information, the relationships between different kind of information. Digitalisation is also about make the information available for the right people, at the right time and in in the way they need it. So in summary, digitalisation is about making better decisions within the business.